What the circular economy is
The linear economy follows a take-make-dispose pattern: extract raw materials, manufacture products, use them, dispose of them. The circular economy is a model that aims to eliminate waste and keep materials in use for as long as possible. The Ellen MacArthur Foundation, the leading research institution in this space, defines it as an economy that is restorative and regenerative by design.
The hierarchy
Circular economy strategies are most valuable in this priority order: design for longevity (products that last longer and are repairable); reuse and redistribute (second-hand markets, sharing platforms); repair and remanufacture (refurbishment extends product life without new manufacturing); recycling (recovering material value, but with energy and quality losses); and composting and energy recovery (the last resort). Most corporate "circular" claims focus on recycling, the lowest-value intervention.
The materials gap
The Circularity Gap Report found that only 7.2% of the global economy was circular in 2023 — down from 9.1% in 2018, as the throughput of virgin materials has grown faster than the reuse of secondary materials. The fundamental problem is economic: virgin materials are often cheaper than recycled equivalents because the environmental costs of extraction are not priced in.
The regulatory response
The most significant regulatory developments are the EU's Ecodesign for Sustainable Products Regulation (ESPR), which will require products sold in the EU to meet minimum durability, repairability and recyclability standards, and extended producer responsibility schemes that make manufacturers financially responsible for end-of-life management. The EU's right-to-repair legislation — which gives consumers the right to have products repaired by independent repairers — is a significant policy intervention.