The Guardian theguardian.com 2026-07-06 16:57

Streaming storm made ITV sharing a roof with Sky sadly inevitable

While everyone agrees the deal is the end of an era, it was also unavoidable in the era of Netflix and Disney+A generation ago, ITV was regarded as such a precious jewel in the UK broadcasting firmament that there was outrage when BSkyB, as it was, bought a 17.9% stake to stop an

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