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Advertising Terms

The terms that govern advertiser accounts, the £5 application-processing fee, rate-card bookings, weekly slot auctions and creative standards on Daily Junction.

Last reviewed

These terms govern advertiser accounts and direct-sold placements on dailyjunction.org, purchased through the advertiser portal. Programmatic ads served by third-party networks (e.g. Google AdSense) are governed by those networks' own terms.

1. Accounts and the processing fee

  • Anyone may browse the rate card and auction standings. Booking, bidding and campaign requests require an approved advertiser account.
  • Applications carry a one-off £5 application-processing fee. It pays for human review of your application and spam-prevention. It is a processing charge — not a deposit or advertising credit — and paying it does not guarantee approval. If your application is rejected, the fee is refunded in full (normally within 5 working days, to the payment method used). This is stated again at the payment step, and a receipt is issued for every payment.
  • We approve or decline applications at our sole discretion, normally within one working day. Common reasons to decline: restricted categories (below), no verifiable business presence, or a mismatch with our audience.
  • One account per organisation. Keep your login private; you are responsible for activity on your account.

2. How placements are sold

  • Rate-card (tenancy) slots sell at the published fixed price, first come, first served. A booking request is confirmed by email once we check availability; it becomes binding when we invoice and you pay.
  • Auction slots run in weekly cycles closing Sunday 18:00 UTC. The highest bid at close wins the following week (Monday–Sunday). Bids are commitments to pay if you win: the winning amount is invoiced before go-live. Repeatedly winning and not settling forfeits the account.
  • Campaign requests (RFPs) are quoted individually and confirmed by insertion order over email.
  • All prices exclude VAT where applicable. Payment for placements is by invoice (bank transfer or card link); the £5 processing fee is the only payment ever taken directly through this site.

3. Creative standards

  • Every paid placement is clearly labelled in line with the CAP Code: display units carry "Advertisement" or "Ad", native/advertorial-style units carry "Ad" or "Advertisement feature" (we avoid the bare word "sponsored" on native content, per ASA guidance), and feed sponsorships carry "Presented by [brand]".
  • We review all creative before it goes live and may decline or pull any creative at any time. If we pull a live campaign for a standards breach, the unused portion is not refunded; if we pull it for our own reasons, the unused portion is credited or refunded.
  • No misleading claims, fake urgency, system-dialog mimicry, auto-playing audio, or malware. Landing pages must match the creative's promise.
  • Restricted categories — not accepted: adult content; weapons; illegal products or services; cryptocurrency and CFD/forex promotions aimed at retail consumers; payday-style high-cost credit; political campaigning; miracle health cures; and anything targeting children.
  • Editorial is not for sale. Sponsorship never buys coverage, and our journalists are not involved in ad sales.

4. Delivery and reporting

  • Direct-sold creative replaces programmatic ads in the booked position for the booked period.
  • Go-live happens within one business day of creative approval and payment. We confirm the live placement by email with the page(s) it runs on.
  • We are a small publisher: we do not currently provide third-party ad-serving or independent impression audits. What we sell is the position, sitewide, for the period.

5. Liability and the boring-but-important part

  • We may reschedule or substitute equivalent placements during maintenance or outages; downtime longer than 24 hours extends the booking by the time lost.
  • Our total liability in connection with any booking is capped at the amount you paid for that booking. We are not liable for indirect or consequential losses.
  • You warrant your creative complies with UK advertising law (including the CAP Code) and does not infringe anyone's rights, and you indemnify us against claims arising from your creative or landing pages.
  • These terms are governed by the laws of England and Wales. We may update them; material changes are notified to account holders by email.

Questions? Contact the ad desk.