Marketing

Practical marketing, advertising and growth — strategy, channels, measurement and compliance for businesses.

177 stories

A practical guide to measuring marketing ROI: the simple formula, the attribution caveats that trip people up, and why leading and lagging…

Harper Quinn 440 reading now

Marketing Apr 5, 2026 • 5 min read

The fees are only part of the bill. Here is the full cost of hiring the wrong marketing agency — direct spend, lost opportunity and…

Harper Quinn 434 reading now

Marketing Apr 3, 2026 • 5 min read

Publishing your prices openly can build trust, qualify leads and shorten the sales cycle. Here are the real pros and cons of transparent…

Harper Quinn 328 reading now

Marketing Apr 2, 2026 • 5 min read

Direct-to-consumer selling means owning the whole journey from product to doorstep. Here is what D2C actually involves day to day…

Harper Quinn 439 reading now

Marketing Mar 29, 2026 • 6 min read

A customer persona is a research-based profile of a typical customer that helps your whole team make better decisions. This guide explains…

Harper Quinn 461 reading now

Marketing Mar 27, 2026 • 6 min read

A value proposition is a clear statement of the value you offer, for whom, and why it beats the alternatives. This guide gives you a simple…

Harper Quinn 339 reading now

Marketing Mar 26, 2026 • 6 min read

Email marketing is one of the cheapest, most reliable ways for a small business to keep in touch with customers. This guide covers building…

Harper Quinn 395 reading now

Marketing Mar 25, 2026 • 5 min read

UK advertising must be legal, decent, honest and truthful. Here are the 2026 essentials of advertising compliance — the ASA and CAP Codes…

Liam Chen 363 reading now

Marketing Mar 25, 2026 • 5 min read

Every advertising campaign moves through the same seven stages: brief, strategy, creative, media plan, launch, optimisation and reporting…

Harper Quinn 340 reading now

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