Marketing
How to Measure (and Report) Your Impact on Customers
Measuring customer impact means tracking the outcomes you create, not just the activity you produce. Here is a practical…
#Metrics
Stories tagged “Metrics”.
3 stories
Business
KPIs Explained: Choosing Metrics That Matter
A clear guide to key performance indicators: what KPIs are, the difference between leading and lagging metrics, how to avoid…
Marketing
How to Measure Marketing ROI Without Overcomplicating It
A practical guide to measuring marketing ROI: the simple formula, the attribution caveats that trip people up, and why leading…